San Isidro, Peru
San Isidro, in the metropolitan area of Lima, Perú, is the business and commercial heart of the capital. As a result, one million people (as a projection based on the 2012 Municipality of San Isidro’s study) flow in and out of it every day, creating traffic problems that include: traffic congestion, cars parked in restricted areas, reduction of public spaces due to parking. Consequently, all of these issues generate, as collateral, risks to public health and safety like air and noise pollution, reducing the quality of the district population. Mayor Manuel Velarde Dellepiane has asked IBM to design a sustainable mobility strategy that will leverage ongoing investments in public transport and green public spaces to promote changes in cultural behavior within the district, as well as across neighboring districts.