Rabat, Morocco

2012 challenge

The transport system of the greater metropolitan area of Rabat faces significant population growth, associated with increased urbanization, greater traffic congestion, and disparate use of technology. The IBM team provided government leaders with recommendations to create a more effective and efficient public transport system in Rabat and nearby Sale and Temara by 2020. The team’s blueprint included coordinating the efforts of multiple agencies through a transportation authority; making the system safer and more convenient and attractive for commuters; and ensuring employee training, support, focus, and motivation.