Malaga, Spain

2012 challenge

Faced with an unemployment rate of over 30% - well above the national average, despite excellent transportation infrastructure, strong university presence, and designation as a science and technology focus region - the City of Málaga and Mayor Francisco de la Torre have requested IBM's ideas for promoting economic development and improving the business environment for entrepreneurs and businesses to come to the city.

City Leader

Francisco de la Torre Prados

Mayor of Málaga

Team Members

  • Greg Coughlin

    • Client Executive - Ontario Public Sector, Sales & Distribution, IBM Canada
  • Bernadette Finnican

    • Director - IBM Global Financing, Sales Operations & Transformation, IBM US
  • Ana García Oliveros

    • Director of Marketing and Communications - Spain, Portugal, Greece & Israel, Sales & Distribution, IBM Spain
  • Maria Hernandez

    • Director - Strategy and Transformation, Sales & Distribution, IBM US
  • Elisa Martín Garijo

    • Distinguished Engineer, Chief Technology for IBM Spain, Technical Executive for SPGI, CTA for Barcelona Supercomputing Center, IBM Spain
  • Jamie McGovern

    • Partner - Human Capital Management, Global Business Services, IBM US