Huizhou, China

2015 challenge

The city of Huizhou, China, in Guangdong province, has a rich cultural history and beautiful natural landscape that make it a top tourist destination. With the city's recent designation as one of China's pilot Smart Cities, the city has an opportunity to make its tourism industry smarter. Mayor Mai Jiaomeng asked IBM to design a strategy that will enable the city to measure and grow its tourism economy by using analytics to drive improvements and innovation in tourism services.