Two successive IBM teams helped the City of Katowice refine its strategic goals and make the city more economically competitive. The first team identified the following five areas of opportunity:

• Marketing the value proposition of the Katowice and Upper Silesia regions
• Optimizing transportation services within the city/region to make them more effective for residents and businesses
• More fully aligning key government, industry, academic and finance sectors to drive economic development, innovation, job creation, and population gains
• Involving Citizens and businesses more fully in the planning Government processes
• Addressing quality of life issues as a way of retaining young talent.

The second team built on these focus areas, identifying three points of development:

• The City of Commerce and Culture: How can the city's economic development and marketing strategy be strengthened to improve quality of life (economic and social) and attract increased investment?
• The Well Planned City: How can key public infrastructures — especially in the areas of transportation and public safety — be planned and developed to best support the needs of the city/region?
• The City of Digital Innovation: How can communication and collaboration between key parties be improved to support the continued development of community, as well as the deeper partnerships needed for long term success?