Pyeongchang County, Korea
Pyeongchang County has long been a tourist destination for South
Koreans, featuring such breathtaking natural features as Odesan Mountain
National Park in Daegwanryeong. The county will be host to the 2018 Winter
Olympics; to prepare, it is making large investments in its infrastructure
including a high-speed rail line connecting Pyeongchang and Seoul. The county
wants to make sure these investments will be sustainable after the Olympics by
drawing global tourism to the region. Mayor JaeKook Sim asked IBM to help the city
develop a tourism strategy that will realize its vision of becoming the premiere
“City for Relaxation, Tourism, Leisure, and Sports.”

Suzanne Wylie
Chief Executive, Belfast City Council

Councillor Nichola Mallon
Lord Mayor of Belfast